There’s Marketing Gold All Around Your Business

Many companies have marketing gold laying around their office or hidden in their computers. These untapped assets can give you a leg up on the competition if marketed correctly.Google wants to show its users more than text and photos, and it has successfully been rolling out a program called Universal Search that targets Blogs, News, Video and Images.For the smart business owner, the days of posting only news releases, marketing content and still photos are over. You can now enhance your search engine results and potential client base by taking advantage of this new opportunity.Go to the Google homepage and type in “Google headquarters.”
You should see three photos at the top of the results page.Now type in “Google datacenters.” You should see a thumbnail photo of Matt Cutts, the Google-Guy. This is a thumbnail from his talks posted on Google Video.Video Shows and CommercialsIf you have a show, seminar, teaching session, marketing video, tradeshow video, TV commercial, instructional video, industrial video, safety video, educational video or webinar you should post it on any of the free, large video Web sites. These include:* Truveo Video Search –* Google Video —* Google Beta Upload Program for TV Stations —* YouTube —* SoapBox Video — (Beta Microsoft)* — http://break.comI’m not going to promise that your video is instantly going to start popping up in search results, but chances are it will. Especially when there are searches for more cryptic information.Be sure to tag and title your video properly. For example, if you’re uploading an instructional video about “Sexual harassment in the Workplace,” make sure you include the title as such and a complete description of the video.Convert Your PowerPoint to Video too!Just about every company creates PowerPoint presentations. Convert these to video and upload them as well. If you have a PowerPoint about “The Impact of Unregulated Chinese Toothpaste in the US” chances are your PowerPoint will appear in the Google search results for this topic.Multiple Stores, Businesses and Locations

Companies can also leverage there multiple locations. Google allows stores, companies and businesses to register their individual locations through Google Local. (Google Maps).Google wants to capture, saturate and grow hyper accurate local results! So why not help them and tell about your locations across the US! you have more than 10 locations, Google will let you manage these from one spreadsheet.Google is so serious about this program that they’re paying independent contractors to visit local businesses, gather data and photographs of local businesses, and tell the business owners about Google Maps and Google Ad Words.Photos, Images and Graphics
Google and other search engines, most noticeably, show photos, images and graphics in their search results.Go to and type; Andy Warhol Work that there are three images at the top page that link to other Web sites.The images in your Web site may start appearing in search results depending on the amount of imagery you use and its related search query. Here are some helpful hints to pass along to your webmaster.1) Use keywords or key phrases in the image file name.
Example: 2) Use the same keywords or key phrases in the ALT TAG.Example: ALT= “red_rubber_ball.jpg” >3) Keep the image near the supporting content or text on the Web page.4) Upload your images to popular photo sharing sites like Flickr or Photobucket.Adding videos, listings and images to your web site will give your business a competitive advantage as Universal Search grows and takes hold in all the popular search engines.

How Will Affiliate Marketers Profit From Direct Marketing Growth?

Nothing makes an entrepreneur feel more excited than understanding their true profit potential. Is your chosen industry growing, or slowing down? Let’s face it, how many times have you had the right approach, but not the materials to rely on to gain confidence in your business pursuits. Direct Marketing growth will give affiliate marketers the confidence they need to be tremendously success.What is Direct Marketing, and why is it GrowingFrom huge corporations, mid-size companies, to start-ups all have products or services to sale. The main question they ask themselves are, who is their target market, and what is the best way to reach them? Some companies may choose to use direct marketing. Direct Marketing is selling products and services right to the end-user without a middle man. For example, clicking links from our personal email box then being swept away to another website to see a product, or service promotion. This is a common practice for people who regularly make purchases online in this day in age. According to the newly published eMarketers Report titled “Worldwide Retail and Ecommerce Sales eMarketer’s Updated Forecast for 2016-2021″. The report mention:• In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, eMarketer estimates. Mobile was a key factor, as M-commerce accounted for 58.9% of digital sales.• Global M-commerce sales rose 40.3% last year to $1.357 trillion, representing 6.0% of total retail expenditures. Markets with significant mobile spending include China, Japan, South Korea, the UK and the US. Growth has been helped along by consumers feeling more comfortable making purchases on their smartphones and, in some regions, a greater selection of low-cost items like apparel, which encourages impulse buying.The growth of direct marketing is coming from the use of the internet, and more potential customers are spending a significant amount of time on it each day. With this idea in mind, we are drawn to the accessibility that the internet offers us. From our tablets to smartphones are digital devices that we carry with us every day. As technology increases it places a consistent demand for the need of the internet. Businesses that fully recognize this dynamic will strategically place themselves in a position to take advantage of this growth. This is why direct marketing will be the best approach to reach a target audience from now into the future.Using Direct Marketing As A Business StrategyWith online sales increasing companies can better track what’s being sold, how much is being sold, and what region is purchasing the most of that product or service that is being offered. By understanding this, companies are able to maximize their marketing efforts in the best products in the right places, which will, reduce marketing expenses, and enhance profit margins. It’s all about measuring profitable performance. When companies are using a direct marketing approach most financial questions are being answered more effectively.How Does Affiliate Marketers ProfitThere’s a great line between working on your business, and working in your business. Working on your business is creating products and services that will better help your customers, or finding different ways to aid them with different problems they may face. Working in your business is the daily activities of promoting products or services getting it in front of your target market. So, where does affiliate marketing step into play? Affiliate marketers provide assistance with working in company’s businesses. Affiliate marketers are able to leverage their expertise in a particular subject to help promote the product or service. This allows other companies to do the heavy lifting of creating products that fits well for customers, and allow us the affiliate marketers to use our knowledge to demonstrate the most effective ways to utilize the product or service.As savvy affiliate marketers we realize that matching a direct marketing approach with a growing industry translates into great monetary success.
With a broad stroke concept of the benefits of direct marketing and how it relates to profits of an affiliate marketer. We can, if we wanted, dig deeper into the subject and find out how it directly relates to your profitability of what you would like to market. This is no more than researching the companies you would like to be an affiliate with, and seeing if they have a direct marketing approach that you are able to apply with your business pursuits. Besides, every entrepreneur should feel excited when they understand their true profit potential.

Plus Size Women’s Clothing – Now You Can Find Your Options Online

For more than 30 years the initials BBW has stood for big beautiful women. There are, in fact, many plus size women who are indeed beautiful. However, for many generations Plus size women apparel did nothing to enhance the beauty of the larger woman. In fact, they made them look and feel downright frumpy.Over the last couple of decade clothing manufacturers have finally begun to understand that plus size women want to look as good as their thinner counter parts and have begun to make plus size apparel that enhances the natural beauty of these women.Gone are the days of wearing your grandmothers old house dresses. Plus size clothing now comes in the most modern styles, colors, and a wide variety of materials that makes the most of a woman’s assets no matter what they may be.If you are looking for plus size apparel that is youthful and fun you can find it. There are wide selections available from leggings and long colorful sweaters, to skirts, blouses, and jeans that are made to fit and look fantastic. Whether you are planning a day at the beach or a weekend sightseeing with friends, there are outfits to fit any social occasion you can imagine.Any BBW in the business world will have little trouble finding handsome suits, business style dresses, and skirts and blouses in plus sizes. You can get blazers in a variety of materials from lightweight cotton to blended wool. Colors can range from the sedate to eye catching hues of reds, blues, and oranges. Whatever your business personality you can dress for success.The array of formal semi formal and formal attire in plus size women’s clothing is truly incredible. From wonderfully designed cocktail dresses in a variety of styles and colors to the most sophisticated formals the range is endless. You can even own a little black dress for all those semi formal occasions when you don’t know exactly what to wear.There of course is a wide array of wedding attire for larger women. Whether you are the bride, a bridesmaid, or the mother of the bride, there are styles and colors to fit this once in a lifetime occasion.Women’s plus size apparel manufacturers haven’t forgotten your romantic side. Lace teddies, satin nightgowns and robes, and that sexy dress you would only wear for that special man in your life is available to larger women today.Whether you prefer pastel colors, or want to really turn him on with a black or red outfit that screams seduction you are sure to find just what you are looking for.With today styles and fashions, big beautiful women cannot only look beautiful but will feel beautiful with the variety of materials, colors, styles, and outfits available today in plus size women’s apparel. No matter what your personal style is there is an outfit that is perfect for you.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.


Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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